Blue Bull Branding
How I created a repeatable UX and branding framework to help West Coast Ventures & Resources launch and grow new businesses faster — each with its own unique voice, audience, and identity.
Overview
Blue Bull Branding was created to solve a recurring problem in WCVR’s growing portfolio: every new acquisition needed a complete brand identity, website, and marketing foundation, but template-based solutions produced inconsistent and ineffective experiences.
To fix this, I built a flexible design system for each brand—supported by shared UX, SEO, and Google Business best practices—so every company could launch with its own unique identity while maintaining a strong, consistent foundation for usability, trust, and growth.
Research & Discovery
Before building anything, I met with each WCVR company to identify what slowed their launches and diluted their brand trust.
Key Insights
-Each business had unique users and workflows.
-Brand assets were inconsistent and often low quality
-Websites were displaying dated information.
-No shared system existed for design handoff.
From the research I obtained, I realized the need for a flexible framework something structured enough to repeat, but adaptable enough to reflect each company’s individuality.
The Question:
How might we create a flexible brand and website system that helps new businesses launch faster while staying on-brand?
The Goal:
Create a repeatable UX and branding foundation that supports every business’s unique audience and can scale operationally.
The Problem:
WCVR’s “one template for every brand” model failed because it ignored each business’s individuality.
Define The Problem
The Solution
I created the Blue Bull Framework — a repeatable UX, brand, and SEO system designed to give every business the foundation to grow, convert, and scale.
Implementation
Using the Blue Bull Framework, I rebuilt the digital foundation for several WCVR companies — from branding and UX to SEO and marketing.
Even though each brand operated in a different industry, the same framework created a strong foundation that allowed every company to grow from the ground up.
Mason Ale Works
Outdated layout, mismatched branding, unclear hierarchy, and inaccurate information.
Modern UI design, consistent branding, clearer structure, verified information, and conversion-focused UX.
IPM Tech Integrated Pest Control:
Cluttered layout, missing hero content, weak hierarchy, and outdated information.
Clean UI, consistent branding, clearer structure, verified details, and conversion-focused design.
The Results
Once implemented, the framework consistently improved user experience, trust, and performance across all WCVR brands.
Measured improvements
-60% increase in website traffic
-30% increase in calls, bookings, and form submissions
-Fully verified GBP profiles for all brands
-Unified branding across website, print, and marketing
-Launch time reduced from 8 weeks to 4 weeks
-Clear, intuitive UI that improved customer task completion
Reflection
This project strengthened my ability to design systems, not just interfaces — and taught me how consistent foundations can transform how an entire business ecosystem operates.