Eppig Brewing
How I redesigned Eppig Brewing’s website into a mobile-first, high-performing experience that increased traffic, boosted event engagement, and turned their site into a true marketing engine.
Overview
Eppig Brewing needed a modern digital experience that matched how customers actually interacted with the brand.
With over 80% of users on mobile and a complex mix of locations, events, beer releases, and golf offerings, the old website couldn’t effectively guide users or support the business’s growing marketing needs.
I led a complete mobile-first redesign that restructured the site’s UX, refined the visual hierarchy, and created reusable components that work across every page. The result was a faster, clearer, and more engaging experience that increased traffic by 40%, boosted event turnout by 30%, and doubled newsletter open rates.
Key Takeaways
Users needed a clearer, more intuitive mobile-first experience with direct pathways to location information, events, and golf bookings. The redesign had to simplify discovery, create consistency across pages, and support the brewery’s growing marketing goals.
Usability Pain Points:
The old website had inconsistent hierarchy, outdated components, and repetitive navigation. On mobile, text sizing and spacing caused readability issues, and key CTAs were buried or spread across multiple sections.
Analytics Findings:
Analytics showed high bounce rates on event pages and frequent drop-offs during navigation. Visitors wanted simple, fast answers, but the old structure made it difficult to complete tasks or discover new offerings.
User Behavior Insights:
Over 80% of traffic came from mobile, yet the previous site wasn’t optimized for small screens. Users struggled to scan content, navigate locations, and quickly access essential information like hours, menus, and event details.
Research and Discovery
I analyzed user behavior, analytics, and the existing site structure to understand how visitors interacted with Eppig’s locations, events, beer releases, and golf offerings.
The Question:
How might we create a mobile-first experience that helps users quickly find what they need while improving engagement, supporting marketing goals, and strengthening Eppig’s digital presence?
The Goal:
Build a modern, mobile-first website with clearer structure, stronger hierarchy, and direct pathways to events, beer releases, and golf bookings. The experience needed to feel fast, intuitive, and consistent across all devices.
The Problem:
Eppig’s website wasn’t meeting user needs. With most visitors on mobile, the experience felt outdated and hard to navigate. Key actions—like finding events, hours, and golf bookings—were buried, or difficult to access.
Define The Problem
The Solution
I rebuilt Eppig’s digital experience with a mobile-first redesign, streamlined navigation, and scalable components—creating a faster website that better supports events, beer releases, golf bookings, and ongoing marketing efforts.
Implementation
I implemented the redesigned experience directly from Figma into Wix Studio, translating the mobile-first UI, streamlined structure, and updated component system into a fast, responsive website across all devices.
Desktop Experience
Outdated layout, inconsistent branding, unclear hierarchy, slow navigation, and scattered information.
Modern UI, unified branding, clean structure, and a streamlined, conversion-focused experience.
Mobile Experience
Cramped layout, poor spacing, weak hierarchy, and hard-to-scan content on small screens.
Improved spacing, stronger hierarchy, scannable layouts, mobile-first interface built for real user behavior.
The Results
The redesigned website immediately improved usability, engagement, and marketing performance across Eppig Brewing’s digital experience.
Measured improvements
-40% increase in website traffic
-30% increase in event attendance
-Newsletter open rate improved from 24% to 45%
-Clearer mobile flows that reduced user friction
-Verified content across all location pages
-Modern UI that improved readability and task completion
Reflection
Redesigning Eppig Brewing’s website reinforced the importance of designing for real user behavior—especially on mobile. Focusing on hierarchy, clarity, and reusable components helped create an experience that not only looks modern but performs well across every page and device. This project strengthened my approach to mobile-first UX, scalable design systems, and delivering measurable business impact through thoughtful design.